ALVICA is a timeless resortwear brand inspired by the savoir-faire and culture of the world.
Founded in 2025, the London-based brand curates and creates artisan-made pieces that carry the imprint of their origins.
Each collection draws inspiration from a distinct destination, honouring its artistry, colours, and cultural symbols. Designed to evoke joy and the spirit of an endless summer, the pieces unite timeless style with a deep respect for artisanal savoir-faire.
Rooted in storytelling, ALVICA’s mission is to celebrate the beauty of the world – one destination at a time.
Our Story
ENDLESS SUMMER
Bold prints, breezy cuts, and vibrant colours - made for summer, lived year-round.
SAVOIR-FAIRE
Rooted in tradition, each piece reflects time-honoured techniques and the hands that shaped it.
CULTURAL IMPRINT
Inspired by place, shaped by story - every collection honours the richness of its origin.
About the Founder
Born in Paris and now based in London, Alice has always been drawn to the stories behind places, people, and the things they create. With a background in marketing and a lifelong passion for storytelling, she built her career around understanding how brands convey meaning and emotion.
Travel has been a constant in her life with each trip deepening her appreciation for cultural heritage and craftsmanship. This perspective shapes ALVICA’s aesthetic: timeless elegance that transcends trends and seasons, a love of colour, and distinctive pieces discovered along the way.
ALVICA is the natural extension of that path - a way to bring together her eye for beautiful savoir-faire, her respect for artisans, and her belief that what we wear should carry a story worth telling.
authenticity
Alvica collaborates with a small, trusted network of artisans whose savoir-faire spans generations - masters of techniques like hand block printing, Chikankari embroidery, and traditional weaving.
Working with natural fabrics chosen for their softness and longevity, each design reflects a quiet respect for process, people, and place.
New releases follow no fixed calendar. Instead, they emerge organically, when the right materials, hands, and stories come together.
